Senior UX / Product Designer · Irvine, CA
Twenty years across enterprise platforms, design systems, and consumer products, most recently at Netflix. I like the messy problems: four workflows that should be one, tools only a developer could use, menus with 250 items.
Self-service crawling that replaced a developer-gated setup. 95% task completion, errors 10%→2%.
Four transaction types unified into one guided flow: 92% task completion, 30% faster transactions, errors down 12%→3%, satisfaction 6.0→8.5.
Sixty apps across sixteen teams, consolidated into one branded hub.
Check in, order, and pay from a 250-item menu without flagging down a server.
A sales-forecasting platform for UGG and HOKA reps: seasons, rounds, and rollups in one place.
Shorter engagements and visual work, no process, just the screens.
I got my start hand-coding Flash training courses for 200,000 Honda technicians, back when ActionScript was a career skill. Nine years at The Cheesecake Factory taught me how a beloved brand behaves in pixels. Today I'm at Netflix, designing and building the front end of their learning platform. Somewhere in between, design stopped being decoration for me and became a kind of translation: taking systems that are genuinely complicated and making them feel like they aren't.
That's the work I keep choosing. A 20-year-old money-movement platform at LPL Financial holding $80B in assets, rebuilt so a transaction takes seven minutes instead of ten. A search product at SearchStax that grew from 23 clients to over 100 after we made setup something a marketer could do alone. Supply chain tools at Deckers, where a good forecast is the difference between a warehouse and a write-off.
I work the full arc, from research and journey mapping through wireframes, prototypes, and hi-fi UI, and I'll happily write the production HTML and CSS too. The best compliment I get is silence: nobody notices a system that just works.
Figma · Sketch · Axure · HTML/CSS/JS · React · Storybook · Design systems · User research · BFA, Cal State Northridge