Netflix wanted to create a new & more efficient Studio Production Rollout website to replace the old one

The previous Studio Production Rollout website was based on a template resulting in low usability, poor conversion & lack of all necessary functions. So, I decided to develop an appealing and functional website that would require less time to maintain, be more user-friendly, and increase user trust.
 At the onset of the project, Studio Production Rollout (SPR) had learning content in multiple locations. Up to that point, the team’s content could exist in Netflix Studio App Center, Edu & Engage and Discover. That made for 60 apps organized by 16 functional teams.
To provide a clearer learning experience, we wanted to create an SPR page within Discover Learning Management System. This would provide SPR with a scalable solution and would allow learners to easily discover, engage with, and consume content.
Role: Product designer, UI designer
Team: Edward In, S. Zomorrodian, T. Ely
Tools: Figma, Photoshop, Illustrator, Slack, Google Drive, Google Meet

Studio Production Rollout old website

Why redesign the old website?

01  Complicated CJM ( Customer Journey Map)
02  Low conversion and engagement rate
03  Inconsistent with Netflix branding and style guide
04  Poor website navigation. User must scroll to see all 100 subject cards
05  Lack of extremely important functionality for users to find much needed information and training materials
06  Not scalable

Site Architecture

Design System

PROJECT GOALS

01

Scalable solution
We aimed to create a well-thought-out and responsive web design to deliver fast-loading experience on all devices.

02

Impress with clean efficient UX/UI design
We strive to provide stunning UX/UI solutions within Netflix’s branded website design.

03

Deliver conversion-focused design
Improve conversion rate of the website via call-to-action buttons, logical structure, advanced search functionality, & comfortable menus.

04

Create a functional and engaging page
Within Discover Learning Management System create a hub that will allow new and tenured employees to engage with the content (elearning, google docs, video, etc)

Wireframes & Iterations

Low Fidelity Prototype

High Fidelity Prototype

Results

This project challenged my skills in project management, decision-making, compliance, and LMS engineering; this drove me grow in each of those areas while striving to improve Netflix’s Studio Production Rollout site. Based on feedback from testing with over 20 departments and passive candidates, this was a critical UX update to their system. In the ensuing months, leadership has reported a 20% boost in productivity with dramatically decreased friction and confusion from users. This has lead to a broader and more efficient opportunity to deeply engage its users, which will lead to further enrichment and internal training for the global corporation.